Logo designers have
a lot resting on their shoulders. The fruit of
their hours spent thinking, sketching, refining, then refining
some more, must quickly and effectively communicate the
very essence of the business for which it stands. A logo
doesn’t always have to convey the enterprise’s
specific industry or sector. But it does have to embody
that special something that distinguishes the firm from
all others. And it must be appropriate. And timeless. In
fact, Supon’s theory has long been that a good logo
is like a good dress: It’s got to fit the client.
Here are a few diverse favorites from Supon’s personal
design archives, past and present.